Crespi Brera
REBRANDING OF THE LOGO FOR A HISTORIC ITALIAN BRAND, DESIGNED FOR APPLICATION ON THEIR NEW LINE.
The concept of the project was to preserve the iconic character featured in their original logo
- an antique illustration created by an artist in the brand’s early days - transforming it into a contemporary mascot. This redesign preserved the brand’s heritage while making it relevant for today’s audience.
- GRAPHICS
- LOGOTYPE
- MOCK-UP
Milano, 2021